Green Your City Competition
Over the past century we witnessed a constant trend, shifting the lives of people increasingly away from rural settings to the urban sphere. Whereas, currently around 54% of the world population lives in cities, this number is expected to rise to a full two-third of the human population (Hawley 2014). In the eyes of the ubiquitous threat that climate change poses not only for the continuation of vital ecosystem services, but for the very livelihood of our cities. It is indispensable prerequisite to adapt our cities in a sustainable fashion in order to be prepared for whatever changes the future might bring. Singapore, also known as the ‘Garden City’ is a prime example of a sustainable city, that has despite its growing population, managed to incorporate various types of biodiversity, such as green roofs, cascading vertical gardens, and many other forms of greenery, into its urban landscape. Singapore sets a benchmark for all cities to strive for, but how can this be achieved if a city has considerably less financial means?
The ‘Green Your City Competition’
The Green Your City Competition brings together citizens, eco-tourism agencies, municipalities, and many other stakeholders in cities all over Europe, in a combined effort to green our cities. How will this be done?
In a close collaboration with an environmentally conscious search machine, such as Ecosia that plants a tree for every search you do, through its ad revenue. By expanding this concept from solely deforested areas to cities, the energetic capacity of our society can be used in a communal effort to restore the biodiversity that has once been lost in our cities.
European Cities that are interested in participating will work in close collaboration with city specific agencies that are willing to put advertisement on the search engine. This could for example been done by eco-tourism agencies that have a high interest in attracting more people to their city. It is then the job of the municipality and environmental agencies to campaign the initiative to its citizens, in order to incorporate a wide-spread use of the ‘green search engine’. Specifically, for this purpose the ‘green search engine’ will be adapted next to its original purpose to a city specific context, in that once the citizens connect to the browser they will have the opportunity to type in the name of their city. This way it will be clear how much of the revenue created in the form of trees, greenwalls, green roofs etc. will be devoted to each city.
Which form will this endeavour take?
The municipality together with its citizens will make a business plan, deciding on the part of the city that need improvement, and in what form this will be done. Thus, depending on the problems the city is facing, they could for example decide to plant more trees in parking spaces, or construct green walls to counter the heat island effect of highly paved areas. Indeed, this can be realized in any way that seems appropriate for the city-specific case. Once enough revenue has been collected the city will receive the money for the assertion of the project. This will be done under close supervision by the ‘Green Your City’ committee to ensure the correct usage of the money. Lastly, the surplus of funds initially aimed on greening related projects ought to be used for the continued maintenance of those newly planted areas.
By mobilizing the energetic society through an incentive of a better living environment, facilitated through the little effort of simply using a new search engine, the cities will not only be able to carry out their vision for a sustainable future, but this will set an incentive for cities all over the world to follow their example.
For further information concerning sustainable search engines, look at: https://info.ecosia.org/what
Hawley, Kate. 2014. “Transforming Cities For Sustainability: Facts And Figures”. Scidev.Net. https://www.scidev.net/global/cities/feature/transforming-cities-sustainability-facts-figures.html.